Difference Between Business Marketing And Consumer Marketing

Armstrong, Adam, Denize Kotler (2011) defines marketing as a management process that is responsible to identify and satisfy customer need and wants. Business to business (B2B) and business to customer (B2C), are two key areas of marketing that is often used to distinguish organization in a particular market. Business marketing is defined as the process of purchase a good or a service from a supplier for consumptions, incorporation and reselling purposes (Hutt Speh 2011). Customer marketing can be referred as the process of purchasing goods and service based on individual consumption (Dant Brown 2008). Business and consumer marketing have similar characteristic in terms of the common values and theory. However, they are often differentiated by the function and strategy within their perspective market. Due to the difference between business and consumer markets, various researcher state that different marketing strategies should be used (Dant Brown 2008; Kolis Jirinova 2013). This p aper will examine and analyze the major difference between business marketing and consumer marketing using supportive evidence within fast moving consumer good industry. Fast moving consumer goods (FMCG) are considered to be a multi-million dollar industry that is composed by a huge range of goods from well-established brands (About FMCG 2014). FMCG products are usually goods that are purchases in the everyday life of an individual or household. Furthermore, the prices for these productsShow MoreRelatedThe 7 Key Differences Between Business-to-Business and Consumer Marketing1932 Words   |  8 PagesThe 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, â€Å"No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.† He’s wrong. 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In today s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potentialRead MoreVarious Global Marketing Environments1194 Words   |  5 PagesVarious Marketing Environments All the factors that are external to the organization form the marketing environment for it. These factors also form the marketing environment when we talk about it in a global context. These factors cannot be controlled, even though the marketers can influence these factors to some extent. Social environment can have a great deal of effect on marketing globally. By the social environment we mean the consumption trends of groups and individuals. The main factorsRead MoreMarketing Strategies For Business Marketing894 Words   |  4 Pagesis done between two or more companies and does not include the final customer of products is considered to be a business-to-business model. 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Feste Analysis in the First and Second Act of Twealth Night Free Essays

Fools in Shakespeare’s plays appear often. In Othello, the Tempest, Macbeth and many others, the buffoon is represented as an eclectic person paid to say the truth in a comic manner through songs and jokes. Even though Feste in Twelth Night does not speak frequently in the first and second acts, he says enough for us to see that he is an observant and clever man. We will write a custom essay sample on Feste Analysis in the First and Second Act of Twealth Night or any similar topic only for you Order Now Firstly, well associated with the spirit of the twelfth night, the night where society reverses roles, Feste reflects joy. His name is a great example of the happiness he expresses. Feste sounds a lot like the French word  «fete », which means party. In every scene he plays in the second act, he starts to sing. He says to Orsino that he takes  «pleasure in singing » which truly proves his delight in what he does. In other words, he is a man that likes his job. But the name Feste associates with the twelfth night in a traditional way too. He is allowed to say whatever he wishes because he is a licensed fool, as we found out when Olivia referred to him as  «an allowed fool ». This freedom of speech fits in well with the reversal of roles involved in the 12th night ritual. When Olivia orders  «take away the fool », he answers  «take away the lady ». This disrespectful answer would have ended the employment of any of the other servants of the lady. But, even considering the fixed hierarchical structure of society at the time, Feste can say whatever he thinks as long as he says it in song or in a comic manner. Moreover, Feste’s job contrasts with his abilities. Since he is a fool, we expect him to be illiterate, certainly not very perspicacious, but on the contrary, he turns out to be the most intelligent character of the play. This is shown by his developed sense of repartee hidden through his role of jester. For example, in the last scene of the first Act, Maria criticizes Feste of having no real bravery, as he pretends to have, compared with soldiers. He answers that everyone should do what he is good at ( «And those that are fools, let them use their talent.  »). This response seems wise and philosophical. But Feste as a fool is obviously someone with a great sense of humor. Over five hundred years, many ideas about life and society have changed and evolved, but humor has remained universal. Feste’s talent and ability is to shield himself with his persona as a fool, but to offer insights and insults of a very wise man. He never behaves badly or in a juvenile way: playing around with food, drinks or other accessories. His only accessory is language. Scene 3 of Act 2, Sir Andrew jokes about Feste because of his status but Feste replies:  «How now, my hearts! Did you never see the picture of â€Å"We Three†?  » implying that Sir Andrew, Sir Toby and himself are fools. This short answer is hilarious because Sir Andrew is wordless but the silky tone emphasize the comic feature of the quote. It seems to me that fools like Feste have two roles in Shakespeare’s plays. First, they provide comic relief to what might otherwise be a heavy, if not depressing story. We look forward to their appearance to give us an uplift from the more serious developments in the plot. Without the fool this story would have had a totally different tone, simply a depressing tragedy. Second, they are the characters with which we, the audience, identify. Yes, we too are really insightful and we too see all the foibles and vices of the characters and we too would express our thoughts and observations through witty banter if we lived in these social circles in these times, or so we like to think. How to cite Feste Analysis in the First and Second Act of Twealth Night, Essay examples

Introduction Some Time In The History Of The Universe, No One Is Quite Essay Example For Students

Introduction Some Time In The History Of The Universe, No One Is Quite Essay IntroductionSome time in the history of the universe, no one is quite surewhen, there was born a man. This man would eventually be the first tofound a monotheistic religion. The name of this man is Zoroaster; thename is actually a corruption of Zarathushtra. Zoroasters birth date,along with whether his religion is actually monotheistic, is a subjectof great debate. The opinions concerning his birth, and consequentlyabout the beginning of this great religion, range from as early as 6000years before Plato to as late as 500 B.C.E. In any case he was bornsomewhere in Iran, although whether in the East or West is alsoarguable. In the early writings the people belonging to this religionare called Zarathustris; the system he taught is called Mazdaism. Thepresent day followers are called Parsees. Zoroaster removed themultiplicity of deities from religion and created a faith in whichthere were two, or perhaps, one God. All other higher beings wereregarded as demons, or evil spirits. No one knows for sure thedifferent stages of popularity that Zoroastrianism experienced. We doknow that at the time of Darius I, 558?-486 B.C. E., it was protected byroyalty. Later, however, Zoroastrians were continually chased by themembers of the Islamic religion through Kathiawar in India, and Surat,and finally they settled again in Bombay. The universe is thebattleground. The opponents are Mazda Ahura, later to be known asAhura Mazda, and Anra Mainyu, later call ed Ahriman. Ahura Mazda isthe good force and the bad is Ahriman. The battle will last till AhuraMazda defeats Ahriman in the year 12,000 (we are now presumably around11,500). This is the world and its future in accordance withZoroastrian beliefs. ZoroasterZoroaster had a very non-conforming mind and was forced to fleehis parents house without his parents consent because of the rebukinghe gave to those who sacrificed cattle or drank intoxicating haoma. Hefled to the mountains and gave himself to God. Sometime between theages of thirty and forty an angel appeared to him and brought him tothe throne of the highest God, Ahura Mazda. After this occurred, theprophet tried for twelve years to convert people, but to no available. During this period many visions were revaled to him. A milestone inthe progression of the religion occurred when Zoroaster convertedVishtaspa,the king of Persia. He also converted the kings son,brother, counsellor, and grand vizier. Zoroaster married, along withtwo other women, the counsellors daughter. Zoroaster was killed atthe age of seventy-seven by Ardshataspa, a neighboring prince, whoinvaded Vishtaspas capital. According to the Parsees, Vishtaspa isthe father of Darius, who reigned from 521-485 B.C.E. Another viewholds that Zoroaster lived 258 years before Alexander the Great; hewould have therefore lived between 570 and 500 B.C.E. The Greeks tendto place him six thousand years before Plato. Ahura Mazda, while notnecessarily discovered by Zoroaster, was found on an inscription datingaround 714 B.C.E. In ancient Persia, before Zoraosters reforms,religion was polytheistic. Zoroaster objected to these dieties andreferred to them as demons. Many of the rituals and Gods that heremoved were later reinstated due to the fact that the people werestill emotionally attached to them. We can see this from the fact thaton the epigraphs of Artaxerxes II Mnemon (404-358 B.C. E.) the Mithrasand Anahita, ancient gods, are mentioned. Temples and images of Godwere also introduced into the religion at a later date.Zoroastrian BeliefsThe Zoroastrian religion is based on the fundamental concept of aconstant battle of good against evil. The good is represented by AhuraMazda while the bad is represented by Ahriman. Ahura Mazda created thisworld as a trap for Ahriman. Human beings draw Ahriman into thisworld; he will jump at any chance to cause others to do evil. He willthen be entering Ahura Mazdas world, and when people choose good overevil voluntarily this will weaken Ahriman to the point where he can bedestroyed. It is hard to reconcile the two opposing views on thedieties in the Zoroastrian religion. The claim is made that thereligion is monotheistic; it is also alleged that the opposing forcesin the world, good and evil, are represented by two equal gods. Modernday Parsees resolve the contradiction by explaining that Ahura Mazdahas always and will always stand above all. Anra Mainyu, or Ahriman,was only created due to an evil thought that once entered Ahura Mazdashead. The real opponent of Ahriman is Spenta Mainyu, the good spirit.The world is divided into three sections. The upper world is bathed inlight, the earth is divided into seven sections, and the underworld isa dark place. The forces of good and evil will do battle for thetwelve thousand years of the worlds total existence. In thebeginning, as Ahriman attempts to kill Ahura Mazda, he is stopped andpulled away. Both of the Gods agree to a period of peace that willlast 9,000 years. During the first three thousand years Ahura Mazdacreates angels, good spirits, and Frava shis. These Fravashis are theoriginal heavenly images of men living in the upper world. During thenext three thousand years the Fravashis come down to earth. There theylead a perfect sinless life. Anra Mainyu is angry because of theadvantage he sees the Ahura Mazda has gained over him in preparationfor the final battle. He tries to bring evil to the world, but he isrendered powerless by the sacred Ahunavairya formula that Ahura Mazdautters. The Giver - Main Character EssayFrom the mid-nineteenth century and on the Parsis prosperedgreatly. This brought about an increase in the amount of literature.The literat ure was written in many languages including Gujarat (one ofthe previous places of residence) and English. These consisted mainlyof the religions beliefs and observances. The Zoroastrian religionmakes an abrupt turn at this point and changes from its previous highlyorthodox religion and writing. The society is hurt and confusedbecause of a sudden plunge into modernity. The society searched fornew ways to explain the older writings. The writing is transformedinto one writing influenced by the beliefs of many of the surroundingreligions including Christianity and Hinduism. Some writings simplytalk of a belief but advocate no actual observance requiring anyactions. Into the twentieth century the writings decrease and show agreater influence by the Muslims.Zoroastrian HistoryFrom around 550-330 B.C. E. the Iranian tribes left the steppeswhere they had been previously living and conquered and moved intomodern-day Iran. The eastern Iranians brought the Zoroastrian faith tothe western Iranians, the Meads, and the Persians. It became thereligion of the Achaemenian empire. The Avestan writings, however,remained in the eastern dialect. Alexander slaughtered many of theZoroastrian priests thereby also harming the transmission of thetexts.The Asacids, from north-east Iran, later established the secondIranian empire. The empire was called the Parthian empire. The fewwritten records they had indicated a tolerance of the Zoroastrianreligion. This empire ruled from approximately 144 B.C.E. through 224C.E. The Sasanian period was from 224 to 651 C.E. By this timeZoroastrianism had returned to many of the things that Zoroaster hadtaken out at the beginning of the religion. They had gone back totheir old ways of sacrificing, drinking haoma, and believing in morethan one God. However, even as the orthodoxy of the religion declined,its popularity increased to the greatest point in its history.After the fall of t his empire Persia was converted to Islam. About fourteen thousand remain in Iran today. The others eitherconverted or moved to India, where different religions were moretolerated. The Zoroastrians there are called Parsees, and most livearound Bombay. They number about 150,000. They have greatlyprospered, and probably owe this to their honesty and generosity. EthicsZoroaster based his concept of good and evil on the things thathappened to be good and bad for the people of his time. Animals whichwere used for cattle bearing were considered good and created by AhuraMazda. On the other hand, animals which were harmful to cattle werecreated by Ahriman. Large families were praised, and any attempt tostop sex from having children was forbidden. The main purpose of man isalways to make good decisions and to fight with Ahura Mazda against theforces of Ahriman. Life after DeathCadavers are unclean and therefore should not be allow ed to touchthe holy fire and earth. The Zoroastrians have devised a way ofdealing with this in which they place the dead bodies on dakhmas, thetowers of silence. Certain people who have received this position byinheritance, as it is unholy, bring the bodies into these towers. Onceplaced on the towers of silence the bodies are devoured by vultures ina matter of hours. Water is then poured over the bones and is run intothe sea. Modern ways of dealing with the dead are by placing them intocement containers or by burning with electricity. Spiritually, after a person dies, his body remains in the area inwhich he died for three days. After this his conscience appears to himin the form of a woman. If the person had a bad conscience the womanis ugly; if he had a good conscience the woman is beautiful. The womanthen takes him over a bridge called the Chinvat Peretu, theaccountants bridge. If the person led a good life he walks over thebridge into paradise; if he led a bad l ife he falls to hell. If theperson is not evil nor good he reaches the intermediate kingdom,Hamestakans, which is between paradise and hell. After the end of theworld is reached, the spirits will be returned to their bodies and itis only then that their final fate will be decided.ConclusionIn conclusion I think that the following observation correctlysummarizes the enduring contributions of Zoroastrianism. It is aninspired ideology which is based upon three beli efs: there is a battlebetween good and evil, there will be an end to the world together witha final divine judgment and the purification of earth, and there is aparadise, a perfect society in heaven. These ideas have had farreaching effects upon other religions and people. Zoroastrianism hasbrought a concept of a sense of the religious meaning of history alongwith a stronger monotheism and ethics. It has removed the religiousidentification with nature and states of consciousness. There are those that believe that the Ancient Hebrews only adoptedthe concepts of a resurrection of the dead, an end to the world, and afinal judgment, once they came into contact with the Zoroastrians. Allof these ideas are presently important to the Jews, Christians, andMuslims. We can all see how far reaching and important the Zoroastrianreligion has been on the evolution of the important religions out ofwhich most modern civilizations have evolved.