Difference Between Business Marketing And Consumer Marketing

Armstrong, Adam, Denize Kotler (2011) defines marketing as a management process that is responsible to identify and satisfy customer need and wants. Business to business (B2B) and business to customer (B2C), are two key areas of marketing that is often used to distinguish organization in a particular market. Business marketing is defined as the process of purchase a good or a service from a supplier for consumptions, incorporation and reselling purposes (Hutt Speh 2011). Customer marketing can be referred as the process of purchasing goods and service based on individual consumption (Dant Brown 2008). Business and consumer marketing have similar characteristic in terms of the common values and theory. However, they are often differentiated by the function and strategy within their perspective market. Due to the difference between business and consumer markets, various researcher state that different marketing strategies should be used (Dant Brown 2008; Kolis Jirinova 2013). This p aper will examine and analyze the major difference between business marketing and consumer marketing using supportive evidence within fast moving consumer good industry. Fast moving consumer goods (FMCG) are considered to be a multi-million dollar industry that is composed by a huge range of goods from well-established brands (About FMCG 2014). FMCG products are usually goods that are purchases in the everyday life of an individual or household. Furthermore, the prices for these productsShow MoreRelatedThe 7 Key Differences Between Business-to-Business and Consumer Marketing1932 Words   |  8 PagesThe 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, â€Å"No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.† He’s wrong. 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